MedTech Commercialization Gap: Moving Beyond Technical Viability

Large MedTech organizations and university founded startups alike often fall into the same trap. A promising innovation prototype fails to make the transition from a “working” blockbuster idea into a commercially successful product. It is frustrating. Shouldn’t demonstrating its critical clinical or technical capabilities represent the ultimate key to unlocking a product’s success? Unfortunately, this is often just the tip of the iceberg.

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