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The AI Hype Cycle in MedTech: Navigating the Trough of Disillusionment

The AI Hype Cycle in MedTech: Navigating the Trough of Disillusionment

The emerging technologies hype cycle had multiple AI applications at the peak of inflated expectations in 2023 and were just beginning the ride down to the Trough of Disillusionment in 20241 2. For years, it’s been said that “the use of data and algorithms is going to transform healthcare.” While true to a degree, we see that MedTech companies that invest in trends like artificial neural networks, analytics, big data analytics, and now AI, often struggle to yield a significant return on investment. These technologies are undoubtedly valuable, but why do so many organizations fail to capitalize? R&D dollars are precious and represent the fuel for your organization’s future growth.

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